Deli Market News | Hissho Sushi and Mike’s Hot Honey Launch First-Ever Hot Honey Maple Smoked Salmon Roll: A Bold Fusion of Heat and Sweet

Article Originally Published on Deli Market News, click here to read the original.

Hissho Sushi Hissho Sushi and Mike’s Hot Honey Launch First-Ever Hot Honey Maple Smoked Salmon Roll: A Bold Fusion of Heat and Sweet; Matt Wilken and Mike Kurtz Detail

A unique collaboration with this supplier results in the release of a first-ever specialty offering…

Hissho Sushi, one of the nation’s leading sushi providers and franchisors, has teamed up with Mike’s Hot Honey, America’s original and number one hot honey brand to deliver a first-of-its-kind sushi experience: The Hot Honey Maple Smoked Salmon Roll. This limited-time-only roll will be available for $11.99 at nearly 2,000 retail locations nationwide, bringing bold, sweet-heat to sushi lovers everywhere, a press release announced.

Sweet, Spicy, and Seriously Addictive

This sushi roll delivers a craveable flavor punch. A spicy California roll with creamy avocado, crisp cucumber and spicy imitation crab is topped with maple smoked salmon, Japanese BBQ sauce, sriracha, crispy fried onions, green onions and sesame seeds. The finishing drizzle of Mike’s Hot Honey Extra Hot delivers a sweet-heat punch that’s bold, balanced, and unforgettable.

Hissho Sushi, one of the nation's leading sushi providers and franchisors, has teamed up with Mike's Hot Honey, America's original and number one hot honey brand to deliver a first-of-its-kind sushi experience: The Hot Honey Maple Smoked Salmon Roll
Innovation That Ignites Cravings
Matt Wilken, President, Hissho Sushi

Innovation is at the heart of everything we do at Hissho Sushi,” said Matt Wilken, President of Hissho Sushi. “Partnering with a trailblazing product like Mike’s Hot Honey has allowed us to push boundaries and craft something truly crave-worthy for our customers. This collaboration is a reflection of our passion for bold flavor, our commitment to premium ingredients, and our drive to bring exciting new experiences to sushi lovers.”

This collaboration also represents the first time Mike’s Hot Honey is working with a sushi brand. “We’re always looking to elevate familiar foods with our signature sweet heat,” said Mike Kurtz, Founder of Mike’s Hot Honey. “Partnering with Hissho Sushi allows us to bring a whole new layer of excitement to the sushi category.

Mike Kurtz, Founder, Mike's Hot Honey

Available Nationwide for a Limited Time Only

The Hot Honey Maple Smoked Salmon Roll will be available for a limited time—from July 28 through September 28—at select grocery retailers including Sprouts Farmers Market, Giant Landover, Giant Food, Meijer, Lowe’s Foods, Stop & Shop, The Fresh Market, Food Lion, and many more. Head to your local store and keep an eye out for show-stopping in-store signage and crave-worthy product sampling events. Plus, follow along on Instagram, TikTok, and email for exclusive giveaways that will keep the buzz going all summer long.

ABOUT HISSHO SUSHI

Hissho Sushi is one of the largest sushi distributors in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 2,500 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. To find your closest Hissho location, visit hisshosushi.com and follow @HisshoSushi on Instagram, TikTok, Facebook, Twitter and LinkedIn.

ABOUT MIKE’S HOT HONEY

Mike’s Hot Honey, America’s original and leading brand of hot honey, has been elevating everyday eating experiences since 2010. Its first drizzle on a pizza at Paulie Gee’s in Brooklyn sparked a word-of-mouth sensation, creating a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria and other local businesses. Today, Mike’s Hot Honey can be found in thousands of restaurants and retailers across the country. Using only 100% pure honey infused with real chili peppers, Mike’s Hot Honey’s sweet-then-heat flavor enhances any dish, from pepperoni pizza to chicken, cheese, charcuterie, ice cream, cocktails, and more.

MEDIA CONTACTS:


Nicole Communications on behalf of Hissho Sushi
Adrienne Hamilton | 378841@email4pr.com | 214-497-6166

Prosper PR on behalf of Mike’s Hot Honey
Cheryl Pellegrino | cpellegrino@prosper-pr.com

The Licensing Letter | Hissho Sushi Rolls into Licensing with Mike’s Hot Honey

Article Originally Published on The Licensing Letter, click here to read the original.

Hissho Sushi Rolls into Licensing with Mike’s Hot Honey

Hissho Sushi has teamed up with Mike’s Hot Honey to deliver a limited-edition sushi roll to its network of retail partners.

The exclusive Hissho Sushi product is a spicy California roll that is topped with maple smoked salmon, Japanese BBQ sauce, sriracha, onions, sesame seeds and a Mike’s Hot Honey Extra Hot finishing drizzle.

The collaborative sushi creation is titled the Hot Honey Maple Smoked Salmon Roll.

“Innovation is at the heart of everything we do at Hissho Sushi,” said Matt Wilken, President of Hissho Sushi. “Partnering with a trailblazing product like Mike’s Hot Honey has allowed us to push boundaries and craft something truly crave-worthy for our customers. This collaboration is a reflection of our passion for bold flavor, our commitment to premium ingredients, and our drive to bring exciting new experiences to sushi lovers.”

Available for purchase from July 28 until September 28, the licensed sushi roll will be available at close to 2,000 retail locations across the United States.

 

These locations will span Hissho Sushi’s extensive network of grocery and specialty food retail partners.

 

Some of the partners that will offer the co-branded roll are Sprouts Farmers Market, Giant Landover, Giant Food, Meijer, Lowe’s Foods, Stop & Shop, The Fresh Market, Food Lion and more.

“This collaboration also represents the first time Mike’s Hot Honey is working with a sushi brand. “We’re always looking to elevate familiar foods with our signature sweet heat,” said Mike Kurtz, Founder of Mike’s Hot Honey. “Partnering with Hissho Sushi allows us to bring a whole new layer of excitement to the sushi category.”

 

First founded in 1998, Hissho Sushi is a sushi distribution company that operates across more than 2,500 locations in the United States.

 

Created in 2010 by Mike Hurtz, Mike’s Hot Honey is an American condiment brand that uses 100% pure honey infused with real chili peppers.

 

Hurtz initially sold the condiment in small-batch, hand-labeled Hot Honey bottles to local restaurants and businesses. Following massive word-of-mouth and viral success, the condiment can now be found at thousands of restaurants and retailers throughout the U.S. and Canada.

 

Brandgenuity brokered the licensing agreement with Hissho Sushi on behalf of the Mike’s Hot Honey brand.

 

Brandgenuity is a global independent licensing agency that specializes in extending brands to reach new consumer demographics and retail markets through the development of licensed products, services, promotions and experiences.

ABOUT HISSHO SUSHI

Hissho Sushi is one of the largest sushi distributors in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 2,500 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. To find your closest Hissho location, visit hisshosushi.com and follow @HisshoSushi on Instagram, TikTok, Facebook, Twitter and LinkedIn.

ABOUT MIKE’S HOT HONEY

Mike’s Hot Honey, America’s original and leading brand of hot honey, has been elevating everyday eating experiences since 2010. Its first drizzle on a pizza at Paulie Gee’s in Brooklyn sparked a word-of-mouth sensation, creating a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria and other local businesses. Today, Mike’s Hot Honey can be found in thousands of restaurants and retailers across the country. Using only 100% pure honey infused with real chili peppers, Mike’s Hot Honey’s sweet-then-heat flavor enhances any dish, from pepperoni pizza to chicken, cheese, charcuterie, ice cream, cocktails, and more.

MEDIA CONTACTS:


Nicole Communications on behalf of Hissho Sushi
Adrienne Hamilton | 378841@email4pr.com | 214-497-6166

Prosper PR on behalf of Mike’s Hot Honey
Cheryl Pellegrino | cpellegrino@prosper-pr.com

Trendhunter | Hissho Sushi & Mike’s Hot Honey Launched a Honey Maple Smoked Salmon Roll

Hissho Sushi & Mike's Hot Honey Launched a Honey Maple Smoked Salmon Roll

Article Originally Published on Trendhunter, click here to read the original.

The demand for hot honey is everywhere, as fans of its spicy-sweet kick are drizzling it on everything from fried chicken to new sushi rolls, such as the Hot Honey Maple Smoked Salmon Roll. Created by Hissho Sushi and Mike’s Hot Honey, this limited-time roll is coming to nearly 2,000 retail locations nationwide to provide a craveable experience. This collaboration represents the first time Mike’s Hot Honey has worked with a sushi brand.


This spicy California roll is loaded with creamy avocado, cooling cucumber and spicy imitation crab, and topped with maple smoked salmon, Japanese BBQ sauce, sriracha, fried onions, green onions and sesame seeds—and it’s all finished with a drizzle of Mike’s Hot Honey Extra Hot.

Trend Themes

1. Spicy-sweet Flavor Profiles – The fusion of spicy and sweet flavors is capturing consumer interest, merging unlikely culinary elements to create novel taste experiences.
2. Limited-time Collaborations – Specialty food collaborations offer consumers unique limited-time products, driving interest and urgency.
3. Nationwide Retail Expansion – The broad distribution of specialty items in retail locations elevates niche products to mainstream accessibility, reshaping traditional market availability.

Industry Implications

1. Specialty Sweets – The infusion of hot honey into varied food categories signals growth and diversification in the specialty sweets market.
2. Food Service Innovation – Restaurants are leveraging unexpected flavor combinations to create innovative dishes, appealing to adventurous diners.
3. Gourmet Sauces – Gourmet condiments like hot honey are gaining traction as versatile ingredients, enhancing premium culinary creations.

ABOUT HISSHO SUSHI

Hissho Sushi is one of the largest sushi distributors in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 2,500 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. To find your closest Hissho location, visit hisshosushi.com and follow @HisshoSushi on Instagram, TikTok, Facebook, Twitter and LinkedIn.

ABOUT MIKE’S HOT HONEY

Mike’s Hot Honey, America’s original and leading brand of hot honey, has been elevating everyday eating experiences since 2010. Its first drizzle on a pizza at Paulie Gee’s in Brooklyn sparked a word-of-mouth sensation, creating a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria and other local businesses. Today, Mike’s Hot Honey can be found in thousands of restaurants and retailers across the country. Using only 100% pure honey infused with real chili peppers, Mike’s Hot Honey’s sweet-then-heat flavor enhances any dish, from pepperoni pizza to chicken, cheese, charcuterie, ice cream, cocktails, and more.

MEDIA CONTACTS:


Nicole Communications on behalf of Hissho Sushi
Adrienne Hamilton | 378841@email4pr.com | 214-497-6166

Prosper PR on behalf of Mike’s Hot Honey
Cheryl Pellegrino | cpellegrino@prosper-pr.com

Grocery Insight | Hissho Sushi and Mike’s Hot Honey Launch First-Ever Hot Honey Maple Smoked Salmon Roll: A Bold Fusion of Heat and Sweet

Article Originally Published on Grocery Insight, click here to read the original.

Hissho Sushi and Mike’s Hot Honey Launch First-Ever Hot Honey Maple Smoked Salmon Roll: A Bold Fusion of Heat and Sweet

Hissho Sushi, one of the nation’s leading sushi providers and franchisors, has teamed up with Mike’s Hot Honey, America’s original and number one hot honey brand to deliver a first-of-its-kind sushi experience: The Hot Honey Maple Smoked Salmon Roll. This limited-time-only roll will be available for $11.99 at nearly 2,000 retail locations nationwide, bringing bold, sweet-heat to sushi lovers everywhere.
Sweet, Spicy and Seriously Addictive
This sushi roll delivers a craveable flavor punch. A spicy California roll with creamy avocado, crisp cucumber and spicy imitation crab is topped with maple smoked salmon, Japanese BBQ sauce, sriracha, crispy fried onions, green onions and sesame seeds. The finishing drizzle of Mike’s Hot Honey Extra Hot delivers a sweet-heat punch that’s bold, balanced and unforgettable.
Innovation That Ignites Cravings

“Innovation is at the heart of everything we do at Hissho Sushi,” said Matt Wilken, President of Hissho Sushi. “Partnering with a trailblazing product like Mike’s Hot Honey has allowed us to push boundaries and craft something truly crave-worthy for our customers. This collaboration is a reflection of our passion for bold flavor, our commitment to premium ingredients, and our drive to bring exciting new experiences to sushi lovers.”

“This collaboration also represents the first time Mike’s Hot Honey is working with a sushi brand. “We’re always looking to elevate familiar foods with our signature sweet heat,” said Mike Kurtz, Founder of Mike’s Hot Honey. “Partnering with Hissho Sushi allows us to bring a whole new layer of excitement to the sushi category.”

Available Nationwide for a Limited Time Only

The Hot Honey Maple Smoked Salmon Roll will be available for a limited time—from July 28 through September 28—at select grocery retailers including Sprouts Farmers Market, Giant Landover, Giant Food, Meijer, Lowe’s Foods, Stop & Shop, The Fresh Market, Food Lion, and many more. Head to your local store and keep an eye out for show-stopping in-store signage and crave-worthy product sampling events. Plus, follow along on Instagram, TikTok, and email for exclusive giveaways that will keep the buzz going all summer long.

Get it while it’s hot. Once it’s gone, it’s gone.

ABOUT HISSHO SUSHI

Hissho Sushi is one of the largest sushi distributors in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 2,500 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. To find your closest Hissho location, visit hisshosushi.com and follow @HisshoSushi on Instagram, TikTok, Facebook, Twitter and LinkedIn.

ABOUT MIKE’S HOT HONEY

Mike’s Hot Honey, America’s original and leading brand of hot honey, has been elevating everyday eating experiences since 2010. Its first drizzle on a pizza at Paulie Gee’s in Brooklyn sparked a word-of-mouth sensation, creating a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria and other local businesses. Today, Mike’s Hot Honey can be found in thousands of restaurants and retailers across the country. Using only 100% pure honey infused with real chili peppers, Mike’s Hot Honey’s sweet-then-heat flavor enhances any dish, from pepperoni pizza to chicken, cheese, charcuterie, ice cream, cocktails, and more.

MEDIA CONTACTS:


Nicole Communications on behalf of Hissho Sushi
Adrienne Hamilton | 378841@email4pr.com | 214-497-6166

Prosper PR on behalf of Mike’s Hot Honey
Cheryl Pellegrino | cpellegrino@prosper-pr.com

NOSH | Hissho Sushi And Mike’s Hot Honey Launch First-Ever Hot Honey Maple Smoked Salmon Roll: A Bold Fusion Of Heat And Sweet

Article Originally Published on NOSH, click here to read the original.

Hissho Sushi and Mike’s Hot Honey Launch First-Ever Hot Honey Maple Smoked Salmon Roll: A Bold Fusion of Heat and Sweet

Hissho Sushi, one of the nation’s leading sushi providers and franchisors, has teamed up with Mike’s Hot Honey, America’s original and number one hot honey brand to deliver a first-of-its-kind sushi experience: The Hot Honey Maple Smoked Salmon Roll. This limited-time-only roll will be available for $11.99 at nearly 2,000 retail locations nationwide, bringing bold, sweet-heat to sushi lovers everywhere.

Sweet, Spicy and Seriously Addictive

This sushi roll delivers a craveable flavor punch. A spicy California roll with creamy avocado, crisp cucumber and spicy imitation crab is topped with maple smoked salmon, Japanese BBQ sauce, sriracha, crispy fried onions, green onions and sesame seeds. The finishing drizzle of Mike’s Hot Honey Extra Hot delivers a sweet-heat punch that’s bold, balanced and unforgettable.

Innovation That Ignites Cravings

“Innovation is at the heart of everything we do at Hissho Sushi,” said Matt Wilken, President of Hissho Sushi. “Partnering with a trailblazing product like Mike’s Hot Honey has allowed us to push boundaries and craft something truly crave-worthy for our customers. This collaboration is a reflection of our passion for bold flavor, our commitment to premium ingredients, and our drive to bring exciting new experiences to sushi lovers.”

“This collaboration also represents the first time Mike’s Hot Honey is working with a sushi brand. “We’re always looking to elevate familiar foods with our signature sweet heat,” said Mike Kurtz, Founder of Mike’s Hot Honey. “Partnering with Hissho Sushi allows us to bring a whole new layer of excitement to the sushi category.”

Available Nationwide for a Limited Time Only

The Hot Honey Maple Smoked Salmon Roll will be available for a limited time—from July 28 through September 28—at select grocery retailers including Sprouts Farmers Market, Giant Landover, Giant Food, Meijer, Lowe’s Foods, Stop & Shop, The Fresh Market, Food Lion, and many more. Head to your local store and keep an eye out for show-stopping in-store signage and crave-worthy product sampling events. Plus, follow along on Instagram, TikTok, and email for exclusive giveaways that will keep the buzz going all summer long.

Get it while it’s hot. Once it’s gone, it’s gone.

ABOUT HISSHO SUSHI

Hissho Sushi is one of the largest sushi distributors in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 2,500 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. To find your closest Hissho location, visit hisshosushi.com and follow @HisshoSushi on Instagram, TikTok, Facebook, Twitter and LinkedIn.

ABOUT MIKE’S HOT HONEY

Mike’s Hot Honey, America’s original and leading brand of hot honey, has been elevating everyday eating experiences since 2010. Its first drizzle on a pizza at Paulie Gee’s in Brooklyn sparked a word-of-mouth sensation, creating a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria and other local businesses. Today, Mike’s Hot Honey can be found in thousands of restaurants and retailers across the country. Using only 100% pure honey infused with real chili peppers, Mike’s Hot Honey’s sweet-then-heat flavor enhances any dish, from pepperoni pizza to chicken, cheese, charcuterie, ice cream, cocktails, and more.

MEDIA CONTACTS:


Nicole Communications on behalf of Hissho Sushi
Adrienne Hamilton | 378841@email4pr.com | 214-497-6166

Prosper PR on behalf of Mike’s Hot Honey
Cheryl Pellegrino | cpellegrino@prosper-pr.com

PR Newswire | Hissho Sushi and Mike’s Hot Honey Launch First-Ever Hot Honey Maple Smoked Salmon Roll: A Bold Fusion of Heat and Sweet

Hissho Sushi and Mike’s Hot Honey Launch First-Ever Hot Honey Maple Smoked Salmon Roll: A Bold Fusion of Heat and Sweet

Press Release Originally Published on PR Newswire, click here to read the original.

CHARLOTTE, N.C., July 29, 2025 /PRNewswire/ — Hissho Sushi, one of the nation’s leading sushi providers and franchisors, has teamed up with Mike’s Hot Honey, America’s original and number one hot honey brand to deliver a first-of-its-kind sushi experience: The Hot Honey Maple Smoked Salmon Roll. This limited-time-only roll will be available for $11.99 at nearly 2,000 retail locations nationwide, bringing bold, sweet-heat to sushi lovers everywhere.

Sweet, Spicy, and Seriously Addictive

This sushi roll delivers a craveable flavor punch. A spicy California roll with creamy avocado, crisp cucumber and spicy imitation crab is topped with maple smoked salmon, Japanese BBQ sauce, sriracha, crispy fried onions, green onions and sesame seeds. The finishing drizzle of Mike’s Hot Honey Extra Hot delivers a sweet-heat punch that’s bold, balanced, and unforgettable.

Innovation That Ignites Cravings

Innovation is at the heart of everything we do at Hissho Sushi,” said Matt Wilken, President of Hissho Sushi. “Partnering with a trailblazing product like Mike’s Hot Honey has allowed us to push boundaries and craft something truly crave-worthy for our customers. This collaboration is a reflection of our passion for bold flavor, our commitment to premium ingredients, and our drive to bring exciting new experiences to sushi lovers.”

This collaboration also represents the first time Mike’s Hot Honey is working with a sushi brand. “We’re always looking to elevate familiar foods with our signature sweet heat,” said Mike Kurtz, Founder of Mike’s Hot Honey. “Partnering with Hissho Sushi allows us to bring a whole new layer of excitement to the sushi category.

Hissho Sushi and Mike’s Hot Honey teamed up for the first-ever Hot Honey Maple Smoked Salmon Roll.

Available Nationwide for a Limited Time Only

The Hot Honey Maple Smoked Salmon Roll will be available for a limited time—from July 28 through September 28—at select grocery retailers including Sprouts Farmers Market, Giant Landover, Giant Food, Meijer, Lowe’s Foods, Stop & Shop, The Fresh Market, Food Lion, and many more. Head to your local store and keep an eye out for show-stopping in-store signage and crave-worthy product sampling events. Plus, follow along on Instagram, TikTok, and email for exclusive giveaways that will keep the buzz going all summer long.

ABOUT HISSHO SUSHI

Hissho Sushi is one of the largest sushi distributors in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 2,500 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. To find your closest Hissho location, visit hisshosushi.com and follow @HisshoSushi on Instagram, TikTok, Facebook, Twitter and LinkedIn.

ABOUT MIKE’S HOT HONEY

Mike’s Hot Honey, America’s original and leading brand of hot honey, has been elevating everyday eating experiences since 2010. Its first drizzle on a pizza at Paulie Gee’s in Brooklyn sparked a word-of-mouth sensation, creating a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria and other local businesses. Today, Mike’s Hot Honey can be found in thousands of restaurants and retailers across the country. Using only 100% pure honey infused with real chili peppers, Mike’s Hot Honey’s sweet-then-heat flavor enhances any dish, from pepperoni pizza to chicken, cheese, charcuterie, ice cream, cocktails, and more.

MEDIA CONTACTS:


Nicole Communications on behalf of Hissho Sushi
Adrienne Hamilton | 378841@email4pr.com | 214-497-6166

Prosper PR on behalf of Mike’s Hot Honey
Cheryl Pellegrino | cpellegrino@prosper-pr.com

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