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November 13, 2020 by globaladmin 0 Comments

Seafood Source: Hissho Sushi and Frito-Lay spice up the grab-and-go segment with new Cheetos Flamin’ Hot Roll

Article Originally Published on Seafood Source, click here to read the original by Madelyn Kearns

Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the Cheetos Flamin’ Hot roll with a triple threat of Spicy Krab, crushed Cheetos Flamin’ Hot snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber. By: PepsiCo, Hissho Sushi

Charlotte, North Carolina, U.S.A.-based franchise Hissho Sushi and snack food enterprise Frito-Lay have come together to introduce a “never-tasted-before” sushi creation: the Cheetos Flamin’ Hot Roll.

 

More than 700 locations across the U.S. – including grocery store deli sections, college campuses, hospitals, and airports – will soon carry the eight-piece Flamin’ Hot Roll, the companies said in a press release.

 

“Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the roll with a triple threat of Spicy Krab, crushed Cheetos Flamin’ Hot snacks, and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese, and cucumber,” according to the press release.

 

Hissho Sushi CEO Dan Beem said the new product appeals to requests from the firm’s retail partners and consumers.

 

“It’s an honor for Hissho Sushi to partner with iconic brands like Frito-Lay and Cheetos to take our consumers’ sushi experience to the next level,” Beem said. “We also know that our retail partners’ customers demand new and authentic innovation – from moms on the go bringing home dinner to their family or the typical college student yearning for a new food adventure. The Cheetos Flamin’ Hot Roll absolutely delivers on those desires.”

 

The prepared foods and grab-and-go segments have been gaining traction, spurring Hissho and Frito-Lay to join forces to create the Cheetos Flamin’ Hot Sushi Roll, which melds an iconic American snack with Japanese tradition, the companies said.

 

“We are very excited for the opportunity to work with Hissho Sushi, and bring our fans a unique spin on the flavors they love and want,” Frito Lay Foodservice Innovation Marketing Director Chas Cahn Sr. said. “Hissho’s premium, hand-crafted sushi coupled with our Cheetos Flamin’ Hot snacks will truly deliver a one-of-a-kind experience that will bring the fire to sushi and Cheetos lovers like never before.”

 

 

 Photo courtesy of Hissho Sushi/Frito-Lay

November 12, 2020 by globaladmin 0 Comments

Food & Beverage Magazine: Culinary Worlds of Snacks and Sushi Collide: Leading Innovator Hissho Sushi joins forces with Frito-Lay to unveil first-ever Cheetos® Flamin’ Hot® Sushi Roll

Article Originally Published on Food & Beverage Magazine, click here to read the original by Pepsico; Hissho Sushi

Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the Cheetos Flamin’ Hot roll with a triple threat of Spicy Krab, crushed Cheetos Flamin’ Hot snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber. By: PepsiCo, Hissho Sushi

For the first time in its history, industry leader Hissho Sushi is joining forces with the maker of America’s favorite snack foods, Frito-Lay, to unveil a new, never-tasted-before sushi roll – the Cheetos® Flamin’ Hot® Roll.

 

Hissho Sushi and Frito-Lay , both known for delivering exciting flavors and elevating experiences, are pushing the fiery limits by bringing the eight-piece Flamin’ Hot® Roll to more than 700 locations across the country, including in the deli sections at local grocery stores, college campuses, hospitals and airports.

 

Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the roll with a triple threat of Spicy Krab, crushed Cheetos® Flamin’ Hot® snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber.

 

 

“It’s an honor for Hissho Sushi to partner with iconic brands like Frito-Lay and Cheetos to take our consumers’ sushi experience to the next level,” said Dan Beem, CEO of Hissho Sushi. “We also know that our retail partners’ customers demand new and authentic innovation – from moms on the go bringing home dinner to their family or the typical college student yearning for  a new food adventure. The Cheetos® Flamin’ Hot® Roll absolutely delivers on those desires.”

 

 

With growing opportunities surrounding prepared foods, and increased competition to offer more inventive and convenient grab and go options, Hissho and Frito-Lay’s innovative chefs came together to build a creation that thinks outside the roll! The flavor-packed Cheetos® Flamin’ Hot® Sushi Roll takes an iconic American snack and pairs it with Japanese tradition.

 

 

“We are very excited for the opportunity to work with Hissho Sushi, and bring our fans a unique spin on the flavors they love and want,” said Chas Cahn, Sr. Marketing Director of Frito Lay  Foodservice Innovation. “Hissho’s premium, hand-crafted sushi coupled with our Cheetos® Flamin’ Hot® snacks will truly deliver a one-of-a-kind experience that will bring the fire to sushi and Cheetos® lovers like never before.”

ABOUT HISSHO SUSHI
Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi franchise in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 1,100 locations in 42 states. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good.

 

ABOUT CHEETOS 
Cheetos is one of the many brands that make up Frito-Lay North America, the $17 billion convenient foods division of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay

 

ABOUT PEPSICO
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com

 

Media Contact:
Katie Parker
katie@mckeemanpr.com
704-989-1597

November 12, 2020 by globaladmin 0 Comments

Stars Post: Sushi chain unleashes Cheetos Flamin’ Hot Roll for ‘one-of-a-kind experience’

Article Originally Published on Stars Post, click here to read the original by James Leggate

Here’s something for anyone whose wasabi has been a little bland or whose spicy tuna roll isn’t so hot.

The sushi chain Hissho Sushi has partnered with snack maker Frito-Lay to create a new Cheetos Flamin’ Hot Roll.

The unusual sushi roll is made with spicy imitation crab, crushed Flamin’ Hot Cheetos, avocado, cream cheese and cucumber and topped with a drizzle of hot mayo and oil. The ingredients were picked to deliver both spicy and cooling flavors.

The sushi chain Hissho Sushi has partnered with snack maker Frito-Lay to create a new Cheetos Flamin’ Hot Roll. (Hissho Sushi)

Chas Cahn, senior marketing director of Frito-Lay foodservice innovation, said in a press release that the combination “will truly deliver a one-of-a-kind experience that will bring the fire to sushi and Cheetos lovers like never before.”

The Charlotte, N.C.-based Hissho claims to be the second-largest sushi franchise in the U.S. It has more than 700 locations across the country, including many in grocery store deli sections, on college campuses and inside hospitals and airports.

A map with all of Hissho Sushi’s locations is available on its website.

Dan Beem, Hissho Sushi CEO, said the company’s retail partners’ customers “demand new and authentic innovation.”

“The Cheetos Flamin’ Hot Roll absolutely delivers on those desires,” he said in a written statement.

Frito-Lay has partnered with several other restaurants to offer items made with its fan-favorite Cheetos Flamin’ Hot snacks, including Taco John’s for a Flamin’ Hot Cheetos Burrito, Burger King for Flamin’ Hot Mac n’ Cheetos and Carl’s Jr for a burger topped with the snacks. Last year, Frito-Lay even opened its own pop-up Flamin’ Hot Cheetos restaurant in Los Angeles with items as diverse as steaks and chocolate shakes made with Flamin’ Hot Cheetos.

The Flamin' Hot Spot, a pop-up restaurant, sold "hot" chocolate shakes with Flamin' Hot Cheetos. (Frito-Lay)

So this collaboration with Hissho is the latest in a long line for the hot and spicy snack.

“We are very excited for the opportunity to work with Hissho Sushi, and bring our fans a unique spin on the flavors they love and want,” Cahn said.

November 12, 2020 by globaladmin 0 Comments

Fox Wilmington: Sushi chain unleashes Cheetos Flamin’ Hot Roll for ‘one-of-a-kind experience’

Article Originally Published on Fox Wilmington, click here to read the original by James Leggate

Here’s something for anyone whose wasabi has been a little bland or whose spicy tuna roll isn’t so hot.

The sushi chain Hissho Sushi has partnered with snack maker Frito-Lay to create a new Cheetos Flamin’ Hot Roll.

The unusual sushi roll is made with spicy imitation crab, crushed Flamin’ Hot Cheetos, avocado, cream cheese and cucumber and topped with a drizzle of hot mayo and oil. The ingredients were picked to deliver both spicy and cooling flavors.

The sushi chain Hissho Sushi has partnered with snack maker Frito-Lay to create a new Cheetos Flamin’ Hot Roll. (Hissho Sushi)

Chas Cahn, senior marketing director of Frito-Lay foodservice innovation, said in a press release that the combination “will truly deliver a one-of-a-kind experience that will bring the fire to sushi and Cheetos lovers like never before.”

The Charlotte, N.C.-based Hissho claims to be the second-largest sushi franchise in the U.S. It has more than 700 locations across the country, including many in grocery store deli sections, on college campuses and inside hospitals and airports.

A map with all of Hissho Sushi’s locations is available on its website.

Dan Beem, Hissho Sushi CEO, said the company’s retail partners’ customers “demand new and authentic innovation.”

“The Cheetos Flamin’ Hot Roll absolutely delivers on those desires,” he said in a written statement.

Frito-Lay has partnered with several other restaurants to offer items made with its fan-favorite Cheetos Flamin’ Hot snacks, including Taco John’s for a Flamin’ Hot Cheetos Burrito, Burger King for Flamin’ Hot Mac n’ Cheetos and Carl’s Jr for a burger topped with the snacks. Last year, Frito-Lay even opened its own pop-up Flamin’ Hot Cheetos restaurant in Los Angeles with items as diverse as steaks and chocolate shakes made with Flamin’ Hot Cheetos.

The Flamin' Hot Spot, a pop-up restaurant, sold "hot" chocolate shakes with Flamin' Hot Cheetos. (Frito-Lay)

So this collaboration with Hissho is the latest in a long line for the hot and spicy snack.

“We are very excited for the opportunity to work with Hissho Sushi, and bring our fans a unique spin on the flavors they love and want,” Cahn said.

November 12, 2020 by globaladmin 0 Comments

USA Today: Sushi chain unleashes Cheetos Flamin’ Hot Roll for ‘one-of-a-kind experience’

Article Originally Published on Fox News, click here to read the original by USA Today Post

Here’s something for anyone whose wasabi has been a little bland or whose spicy tuna roll isn’t so hot.

The sushi chain Hissho Sushi has partnered with snack maker Frito-Lay to create a new Cheetos Flamin’ Hot Roll.

The unusual sushi roll is made with spicy imitation crab, crushed Flamin’ Hot Cheetos, avocado, cream cheese and cucumber and topped with a drizzle of hot mayo and oil. The ingredients were picked to deliver both spicy and cooling flavors.

The sushi chain Hissho Sushi has partnered with snack maker Frito-Lay to create a new Cheetos Flamin’ Hot Roll. (Hissho Sushi)

Chas Cahn, senior marketing director of Frito-Lay foodservice innovation, said in a press release that the combination “will truly deliver a one-of-a-kind experience that will bring the fire to sushi and Cheetos lovers like never before.”

The Charlotte, N.C.-based Hissho claims to be the second-largest sushi franchise in the U.S. It has more than 700 locations across the country, including many in grocery store deli sections, on college campuses and inside hospitals and airports.

A map with all of Hissho Sushi’s locations is available on its website.

Dan Beem, Hissho Sushi CEO, said the company’s retail partners’ customers “demand new and authentic innovation.”

“The Cheetos Flamin’ Hot Roll absolutely delivers on those desires,” he said in a written statement.

Frito-Lay has partnered with several other restaurants to offer items made with its fan-favorite Cheetos Flamin’ Hot snacks, including Taco John’s for a Flamin’ Hot Cheetos Burrito, Burger King for Flamin’ Hot Mac n’ Cheetos and Carl’s Jr for a burger topped with the snacks. Last year, Frito-Lay even opened its own pop-up Flamin’ Hot Cheetos restaurant in Los Angeles with items as diverse as steaks and chocolate shakes made with Flamin’ Hot Cheetos.

The Flamin' Hot Spot, a pop-up restaurant, sold "hot" chocolate shakes with Flamin' Hot Cheetos. (Frito-Lay)

So this collaboration with Hissho is the latest in a long line for the hot and spicy snack.

“We are very excited for the opportunity to work with Hissho Sushi, and bring our fans a unique spin on the flavors they love and want,” Cahn said.

November 12, 2020 by globaladmin 0 Comments

Fox News: Sushi chain unleashes Cheetos Flamin’ Hot Roll for ‘one-of-a-kind experience’

Article Originally Published on Fox News, click here to read the original by James Leggate

Here’s something for anyone whose wasabi has been a little bland or whose spicy tuna roll isn’t so hot.

The sushi chain Hissho Sushi has partnered with snack maker Frito-Lay to create a new Cheetos Flamin’ Hot Roll.

The unusual sushi roll is made with spicy imitation crab, crushed Flamin’ Hot Cheetos, avocado, cream cheese and cucumber and topped with a drizzle of hot mayo and oil. The ingredients were picked to deliver both spicy and cooling flavors.

The sushi chain Hissho Sushi has partnered with snack maker Frito-Lay to create a new Cheetos Flamin’ Hot Roll. (Hissho Sushi)

Chas Cahn, senior marketing director of Frito-Lay foodservice innovation, said in a press release that the combination “will truly deliver a one-of-a-kind experience that will bring the fire to sushi and Cheetos lovers like never before.”

The Charlotte, N.C.-based Hissho claims to be the second-largest sushi franchise in the U.S. It has more than 700 locations across the country, including many in grocery store deli sections, on college campuses and inside hospitals and airports.

A map with all of Hissho Sushi’s locations is available on its website.

Dan Beem, Hissho Sushi CEO, said the company’s retail partners’ customers “demand new and authentic innovation.”

“The Cheetos Flamin’ Hot Roll absolutely delivers on those desires,” he said in a written statement.

Frito-Lay has partnered with several other restaurants to offer items made with its fan-favorite Cheetos Flamin’ Hot snacks, including Taco John’s for a Flamin’ Hot Cheetos Burrito, Burger King for Flamin’ Hot Mac n’ Cheetos and Carl’s Jr for a burger topped with the snacks. Last year, Frito-Lay even opened its own pop-up Flamin’ Hot Cheetos restaurant in Los Angeles with items as diverse as steaks and chocolate shakes made with Flamin’ Hot Cheetos.

The Flamin' Hot Spot, a pop-up restaurant, sold "hot" chocolate shakes with Flamin' Hot Cheetos. (Frito-Lay)

So this collaboration with Hissho is the latest in a long line for the hot and spicy snack.

“We are very excited for the opportunity to work with Hissho Sushi, and bring our fans a unique spin on the flavors they love and want,” Cahn said.

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