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November 30, 2020 by globaladmin 0 Comments

WBTV, QC Morning: Can You Handle the Heat?

Story Originally Broadcast on WBTV, QC Morning – Charlotte, NC, click here to read the original by Callie Presley

Also covered on QC Life.

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November 17, 2020 by globaladmin 0 Comments

Mashed: People can’t stop talking about this Flamin’ Hot Cheetos sushi

Article Originally Published on Mashed, click here to read the original by Audrey Michels

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Yes, that’s right – Flamin’ Hot Cheetos … sushi. Whether you think this idea sounds delicious or sacrilege, it’s more than just a clickbait recipe; it’s actually a real dish that you can buy and consume in 33 states plus Washington DC (via Best Products). And it’s all thanks to a collaboration between Frito Lay (the company that makes Cheetos) and Hissho Sushi.

 

The Cheetos Flamin’ Hot Roll includes plenty of spice in the form of Spicy Krab, crushed Flamin’ Hot Cheetos, spicy mayo, and oil. However, it also features three ingredients designed to counter the burn: avocado, cream cheese, and cucumber (via PennLive). As strange as it may sound to have Cheetos on sushi, the CEO of Hissho Sushi, Dan Beem says the dish was designed to take the sushi experience to the next level: “We also know that our retail partners’ customers demand new and authentic innovation – from moms on the go bringing home dinner to their family or the typical college student yearning for a new food adventure.”

What fans are saying about the new Cheetos Flamin' Hot Roll

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Foodies have already started posting about the new Cheetos sushi on social media and causing quite a stir. For instance, when Instagrammer @lindseyeatspnw posted a photo of the roll this week the response from her followers was enthusiastic and included plenty of drooling and fire emojis (via Instagram). One person commented: “I’m definitely curious….” and another: “That looks so good!” followed by a pepper emoji. A poll from user minneapolisfoodiegirl showed 88 percent of her followers wanted to try the dish, while the remaining 12 percent selected the option “I’m scared” (via Instagram).

 

Redditors, however, seem somewhat less convinced about the new Hissho Sushi; with one post calling it “#blasphemy” gaining 150 upvotes (via Reddit). The comments on the post range from “definitely a sushi abomination” to “I’ve had similar rolls, using flaming hot Cheetos as an ingredient. 10/10.” Whether or not you’re going to rush out to try the new Cheetos Flamin’ Hot Roll, you have to admit it gives new meaning to the phrase “avoid orange fingers, use chopsticks” (via Instagram).

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November 17, 2020 by globaladmin 0 Comments

Delish: You Can Find Flamin’ Hot Cheetos Sushi Rolls In Grocery Stores Now And It Looks Amazing

Article Originally Published on Delish, click here to read the original by Alexis Morillo

I’m clearing out the shelf.

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Two of my main food groups are Hot Cheetos and sushi, and while I originally thought the two couldn’t go together, Frito-Lay and Hissho Sushi have teamed up to prove otherwise. Together, the two brands have put together a sushi roll that has an added spicy crunch from Hot Cheetos. The best part? You can find it at quite a few grocery stores to try it out.

 

This unique sushi roll—aptly called the Cheetos Flamin’ Hot Roll—is made with “Spicy Krab,” avocado, cream cheese, cucumber, crushed Cheetos, and a drizzle of hot mayo. The mix of cream cheese, cucumber, and avocado are meant to help cool down the spice from the Cheetos.

Although this might seem like one of those super exclusive food collabs that’s only available in a few places, the Hissho Sushi brand is actually carried at a lot of mainstream supermarkets across 33 states and Washington D.C. You can find it at Target, Stop & Shop, Meijer, Kroger, Giant Food, and Safeway, and a full list of retailers can be found on this Hissho Sushi website.

 

If you’re not quite sold on this combo, just think of this Hot Cheetos addition as something that adds both crunch and spice to a classic spicy crab roll. You may already use wasabi or order sushi rolls with tempura inside to achieve either of these flavors and textures, so Hot Cheetos are actually a pretty logical way to go here! Of course, you’ll never know until you try it, so be sure to check your closest grocery store—and don’t forget the soy sauce on the side.

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November 16, 2020 by globaladmin 0 Comments

Best Products: This Sushi Brand Just Released a Cheetos Flamin’ Hot Roll That Adds a Kick to Each Bite

Article Originally Published on Best Products, click here to read the original by Caitlyn Fitzpatrick

And it’s available in stores. 🔥

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Since Cheetos just released a holiday cookbook, you would think that this Cheetos Sushi is only something you can create yourself. This isn’t a recipe, however, and you can get the mind-blowing roll thanks to a partnership between Frito-Lay and Hissho Sushi.

The new Cheetos Flamin’ Hot Roll is made up of Spicy Krab, avocado, cream cheese, cucumber, and crushed Flamin’ Hot Cheetos, and it’s drizzled with hot mayo and oil. Look, we know this isn’t a typical roll and it’ll take a minute for your mind to get used to it — but if you like wasabi on your sushi, just think of this as another form of heat.

 

You might not have realized it, but Hissho Sushi is carried at a range of retailers and grocery stores, including Target, Stop & Shop, Meijer, Kroger, Giant Food, Safeway, and more. You can find locations carrying the brand in 33 states and Washington, D.C.

“Our flavor-packed Cheetos Flamin’ Hot Sushi Roll offers an innovative mash-up of an iconic American snack with Japanese tradition, and brings the fire to sushi and Cheetos lovers like never before!” the description reads.

Even if you love Cheetos and sushi separately, you probably never thought you would be eating them together. Well, grab your chopsticks and you just might be surprised!

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November 16, 2020 by globaladmin 0 Comments

Yahoo! Life: This Sushi Brand Just Released a Cheetos Flamin’ Hot Roll That Adds a Kick to Each Bite

Article Originally Published on Yahoo! Life, click here to read the original by Caitlyn Fitzpatrick

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Since Cheetos just released a holiday cookbook, you would think that this Cheetos Sushi is only something you can create yourself. This isn’t a recipe, however, and you can get the mind-blowing roll thanks to a partnership between Frito-Lay and Hissho Sushi.

The new Cheetos Flamin’ Hot Roll is made up of Spicy Krab, avocado, cream cheese, cucumber, and crushed Flamin’ Hot Cheetos, and it’s drizzled with hot mayo and oil. Look, we know this isn’t a typical roll and it’ll take a minute for your mind to get used to it — but if you like wasabi on your sushi, just think of this as another form of heat.

 

You might not have realized it, but Hissho Sushi is carried at a range of retailers and grocery stores, including Target, Stop & Shop, Meijer, Kroger, Giant Food, Safeway, and more. You can find locations carrying the brand in 33 states and Washington, D.C.

“Our flavor-packed Cheetos Flamin’ Hot Sushi Roll offers an innovative mash-up of an iconic American snack with Japanese tradition, and brings the fire to sushi and Cheetos lovers like never before!” the description reads.

Even if you love Cheetos and sushi separately, you probably never thought you would be eating them together. Well, grab your chopsticks and you just might be surprised!

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November 14, 2020 by globaladmin 0 Comments

WLNS TV 6: Cheetos Flamin Hot Roll Feature

Story Originally Broadcast on WLNS TV 6 – Lansing, Michigan

LANSING, Mich. (WLNS) Turn up the heat! Hissho Sushi is teaming up with Cheetos to deliver a flamin’ hot roll.

The fire and ice fusion has spicy imitation crab, avocado, cream cheese and cucumber on the inside wrapped in crushed Flamin’ Hot Cheetos. The rush of heat is then topped with hot mayo and oil.

You can taste the heat treat at Hissho Sushi’s around the Country.

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November 13, 2020 by globaladmin 0 Comments

Seafood Source: Hissho Sushi and Frito-Lay spice up the grab-and-go segment with new Cheetos Flamin’ Hot Roll

Article Originally Published on Seafood Source, click here to read the original by Madelyn Kearns

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Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the Cheetos Flamin’ Hot roll with a triple threat of Spicy Krab, crushed Cheetos Flamin’ Hot snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber. By: PepsiCo, Hissho Sushi

Charlotte, North Carolina, U.S.A.-based franchise Hissho Sushi and snack food enterprise Frito-Lay have come together to introduce a “never-tasted-before” sushi creation: the Cheetos Flamin’ Hot Roll.

 

More than 700 locations across the U.S. – including grocery store deli sections, college campuses, hospitals, and airports – will soon carry the eight-piece Flamin’ Hot Roll, the companies said in a press release.

 

“Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the roll with a triple threat of Spicy Krab, crushed Cheetos Flamin’ Hot snacks, and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese, and cucumber,” according to the press release.

 

Hissho Sushi CEO Dan Beem said the new product appeals to requests from the firm’s retail partners and consumers.

 

“It’s an honor for Hissho Sushi to partner with iconic brands like Frito-Lay and Cheetos to take our consumers’ sushi experience to the next level,” Beem said. “We also know that our retail partners’ customers demand new and authentic innovation – from moms on the go bringing home dinner to their family or the typical college student yearning for a new food adventure. The Cheetos Flamin’ Hot Roll absolutely delivers on those desires.”

 

The prepared foods and grab-and-go segments have been gaining traction, spurring Hissho and Frito-Lay to join forces to create the Cheetos Flamin’ Hot Sushi Roll, which melds an iconic American snack with Japanese tradition, the companies said.

 

“We are very excited for the opportunity to work with Hissho Sushi, and bring our fans a unique spin on the flavors they love and want,” Frito Lay Foodservice Innovation Marketing Director Chas Cahn Sr. said. “Hissho’s premium, hand-crafted sushi coupled with our Cheetos Flamin’ Hot snacks will truly deliver a one-of-a-kind experience that will bring the fire to sushi and Cheetos lovers like never before.”

 

 

 Photo courtesy of Hissho Sushi/Frito-Lay

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November 12, 2020 by globaladmin 0 Comments

Food & Beverage Magazine: Culinary Worlds of Snacks and Sushi Collide: Leading Innovator Hissho Sushi joins forces with Frito-Lay to unveil first-ever Cheetos® Flamin’ Hot® Sushi Roll

Article Originally Published on Food & Beverage Magazine, click here to read the original by Pepsico; Hissho Sushi

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Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the Cheetos Flamin’ Hot roll with a triple threat of Spicy Krab, crushed Cheetos Flamin’ Hot snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber. By: PepsiCo, Hissho Sushi

For the first time in its history, industry leader Hissho Sushi is joining forces with the maker of America’s favorite snack foods, Frito-Lay, to unveil a new, never-tasted-before sushi roll – the Cheetos® Flamin’ Hot® Roll.

 

Hissho Sushi and Frito-Lay , both known for delivering exciting flavors and elevating experiences, are pushing the fiery limits by bringing the eight-piece Flamin’ Hot® Roll to more than 700 locations across the country, including in the deli sections at local grocery stores, college campuses, hospitals and airports.

 

Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the roll with a triple threat of Spicy Krab, crushed Cheetos® Flamin’ Hot® snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber.

 

 

“It’s an honor for Hissho Sushi to partner with iconic brands like Frito-Lay and Cheetos to take our consumers’ sushi experience to the next level,” said Dan Beem, CEO of Hissho Sushi. “We also know that our retail partners’ customers demand new and authentic innovation – from moms on the go bringing home dinner to their family or the typical college student yearning for  a new food adventure. The Cheetos® Flamin’ Hot® Roll absolutely delivers on those desires.”

 

 

With growing opportunities surrounding prepared foods, and increased competition to offer more inventive and convenient grab and go options, Hissho and Frito-Lay’s innovative chefs came together to build a creation that thinks outside the roll! The flavor-packed Cheetos® Flamin’ Hot® Sushi Roll takes an iconic American snack and pairs it with Japanese tradition.

 

 

“We are very excited for the opportunity to work with Hissho Sushi, and bring our fans a unique spin on the flavors they love and want,” said Chas Cahn, Sr. Marketing Director of Frito Lay  Foodservice Innovation. “Hissho’s premium, hand-crafted sushi coupled with our Cheetos® Flamin’ Hot® snacks will truly deliver a one-of-a-kind experience that will bring the fire to sushi and Cheetos® lovers like never before.”

ABOUT HISSHO SUSHI
Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi franchise in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 1,100 locations in 42 states. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good.

 

ABOUT CHEETOS 
Cheetos is one of the many brands that make up Frito-Lay North America, the $17 billion convenient foods division of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay

 

ABOUT PEPSICO
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com

 

Media Contact:
Katie Parker
katie@mckeemanpr.com
704-989-1597

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