Article Originally Published on The Licensing Letter, click here to read the original.
Hissho Sushi Rolls into Licensing with Mike’s Hot Honey
Hissho Sushi has teamed up with Mike’s Hot Honey to deliver a limited-edition sushi roll to its network of retail partners.
The exclusive Hissho Sushi product is a spicy California roll that is topped with maple smoked salmon, Japanese BBQ sauce, sriracha, onions, sesame seeds and a Mike’s Hot Honey Extra Hot finishing drizzle.
The collaborative sushi creation is titled the Hot Honey Maple Smoked Salmon Roll.
“Innovation is at the heart of everything we do at Hissho ဆူရှီ,” said Matt Wilken, President of Hissho ဆူရှီ. “Partnering with a trailblazing product like Mike’s Hot Honey has allowed us to push boundaries and craft something truly crave-worthy for our customers. This collaboration is a reflection of our passion for bold flavor, our commitment to premium ingredients, and our drive to bring exciting new experiences to sushi lovers.”
Available for purchase from July 28 until September 28, the licensed sushi roll will be available at close to 2,000 retail locations across the United States.
These locations will span Hissho Sushi’s extensive network of grocery and specialty food retail partners.
Some of the partners that will offer the co-branded roll are Sprouts Farmers Market, Giant Landover, Giant Food, Meijer, Lowe’s Foods, Stop & Shop, The Fresh Market, Food Lion and more.
“This collaboration also represents the first time Mike’s Hot Honey is working with a sushi brand. “We’re always looking to elevate familiar foods with our signature sweet heat,” said Mike Kurtz, Founder of Mike’s Hot Honey. “Partnering with Hissho ဆူရှီ allows us to bring a whole new layer of excitement to the sushi category.”
First founded in 1998, Hissho Sushi is a sushi distribution company that operates across more than 2,500 locations in the United States.
Created in 2010 by Mike Hurtz, Mike’s Hot Honey is an American condiment brand that uses 100% pure honey infused with real chili peppers.
Hurtz initially sold the condiment in small-batch, hand-labeled Hot Honey bottles to local restaurants and businesses. Following massive word-of-mouth and viral success, the condiment can now be found at thousands of restaurants and retailers throughout the U.S. and Canada.
Brandgenuity brokered the licensing agreement with Hissho Sushi on behalf of the Mike’s Hot Honey brand.
Brandgenuity is a global independent licensing agency that specializes in extending brands to reach new consumer demographics and retail markets through the development of licensed products, services, promotions and experiences.
ဆစ်ရှီအကြောင်း
Hissho Sushi is one of the largest sushi distributors in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 2,500 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. To find your closest Hissho location, visit hisshosushi.com and follow @HisshoSushi on Instagram, TikTok, Facebook, Twitter and LinkedIn.
ABOUT MIKE’S HOT HONEY
Mike’s Hot Honey, America’s original and leading brand of hot honey, has been elevating everyday eating experiences since 2010. Its first drizzle on a pizza at Paulie Gee’s in Brooklyn sparked a word-of-mouth sensation, creating a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria and other local businesses. Today, Mike’s Hot Honey can be found in thousands of restaurants and retailers across the country. Using only 100% pure honey infused with real chili peppers, Mike’s Hot Honey’s sweet-then-heat flavor enhances any dish, from pepperoni pizza to chicken, cheese, charcuterie, ice cream, cocktails, and more.
MEDIA CONTACTS:
Nicole Communications on behalf of Hissho Sushi
Adrienne Hamilton | 378841@email4pr.com | 214-497-6166
Prosper PR on behalf of Mike’s Hot Honey
Cheryl Pellegrino | cpellegrino@prosper-pr.com
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