Trendhunter | Hissho Sushi & Mike’s Hot Honey Launched a Honey Maple Smoked Salmon Roll

Hissho Sushi & Mike's Hot Honey Launched a Honey Maple Smoked Salmon Roll

The demand for hot honey is everywhere, as fans of its spicy-sweet kick are drizzling it on everything from fried chicken to new sushi rolls, such as the Hot Honey Maple Smoked Salmon Roll. Created by Hissho Sushi and Mike’s Hot Honey, this limited-time roll is coming to nearly 2,000 retail locations nationwide to provide a craveable experience. This collaboration represents the first time Mike’s Hot Honey has worked with a sushi brand.


This spicy California roll is loaded with creamy avocado, cooling cucumber and spicy imitation crab, and topped with maple smoked salmon, Japanese BBQ sauce, sriracha, fried onions, green onions and sesame seeds—and it’s all finished with a drizzle of Mike’s Hot Honey Extra Hot.

Trend Themes

1. Spicy-sweet Flavor Profiles – The fusion of spicy and sweet flavors is capturing consumer interest, merging unlikely culinary elements to create novel taste experiences.
2. Limited-time Collaborations – Specialty food collaborations offer consumers unique limited-time products, driving interest and urgency.
3. Nationwide Retail Expansion – The broad distribution of specialty items in retail locations elevates niche products to mainstream accessibility, reshaping traditional market availability.

Industry Implications

1. Specialty Sweets – The infusion of hot honey into varied food categories signals growth and diversification in the specialty sweets market.
2. Food Service Innovation – Restaurants are leveraging unexpected flavor combinations to create innovative dishes, appealing to adventurous diners.
3. Gourmet Sauces – Gourmet condiments like hot honey are gaining traction as versatile ingredients, enhancing premium culinary creations.

ဆစ်ရှီအကြောင်း

Hissho Sushi is one of the largest sushi distributors in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 2,500 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. To find your closest Hissho location, visit hisshosushi.com and follow @HisshoSushi on Instagram, TikTok, Facebook, Twitter and LinkedIn.

ABOUT MIKE’S HOT HONEY

Mike’s Hot Honey, America’s original and leading brand of hot honey, has been elevating everyday eating experiences since 2010. Its first drizzle on a pizza at Paulie Gee’s in Brooklyn sparked a word-of-mouth sensation, creating a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria and other local businesses. Today, Mike’s Hot Honey can be found in thousands of restaurants and retailers across the country. Using only 100% pure honey infused with real chili peppers, Mike’s Hot Honey’s sweet-then-heat flavor enhances any dish, from pepperoni pizza to chicken, cheese, charcuterie, ice cream, cocktails, and more.

MEDIA CONTACTS:


Nicole Communications on behalf of Hissho Sushi
Adrienne Hamilton | 378841@email4pr.com | 214-497-6166

Prosper PR on behalf of Mike’s Hot Honey
Cheryl Pellegrino | cpellegrino@prosper-pr.com

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