Hissho attends a few trade shows each year, and the IDDBA Dairy-Deli-Bake Show at the George R. Brown Convention Center in Houston, TX, is where many of our staff were this week. IDDBA stands for the International Dairy Deli Bakery Association and attendees come from all over the United States looking for new items that they can sell in their grocery stores. It’s a great place to see old friends and meet potential new partners for our Hissho Brand.
Hissho rolled out new items to show attendees what is available from Hissho in the coming months. The show also featured several speakers including the always-interesting Anthony Bourdain – who hasn’t seen him on CNN, the Travel Channel or talk shows over the years. He truly engages his audiences and our team loved this opportunity for the meet and greet.
This was an exciting time for Hissho that’s been months in preparation: menu decisions, props and essentials needed for the booth, logistics of how to get our equipment there and purchasing the food items for our needs. It’s a labor of love for our stellar team and we appreciate their expertise.
Below you will see some of the food items created by our Senior Corporate Chef as well as Mr. Bourdain in action. Let us know what you think.